How Nintendo approached the PR battle at E3 2019
Nintendo brought up the rear in showing off new games at the 2019 Electronic Entertainment Expo, but it made a lot of noise last...
How Nintendo approached E3 2018: quality, esports, and immediate gratification
It was time that Nintendo held a big show at the Electronic Entertainment Expo (E3) and revealed a lot of new games. But this...
Nintendo has a plan to keep Switch owners happy, and it’s more than Mario
Nintendo released Arms, the company’s first major new property since 2015’s Splatoon, right at the close of the Electronic Entertainment Expo tradeshow in Los Angeles...
Rocket League dev laments Sony’s ‘political barrier’ keeping crossplay off PS4
Nintendo, a company perennially behind when it comes to consumer expectations for online functionality, revealed at the Electronic Entertainment Expo trade show that Psyonix’s...
Still don't want a Wii U? This is what Nintendo would say to convince you
Nintendo came to E3 with a mission to justify the Wii U. Here's how it's doing that.
How Nintendo used the Luigi Death Stare without ruining fans' fun
The Japanese publisher is learning how to balance a meme with restraint.