Kochava acquires DigiCenter for privacy-first data collection
Kochava, a real-time data solutions company for attribution and measurement, has acquired DigiCenter, a provider of identity and cross-device graph data for marketers, publishers,...
Kochava’s Xchng will bring blockchain to mobile ad measurement
Kochava built its mobile ad measurement business to bring transparency to a growing industry. Mobile advertising is kind of murky, riddled with problems like...
Mobile measurement companies greet Facebook’s retreat with relief
SAN FRANCISCO — Facebook made a big policy reversal August 4 on mobile ad user data sharing after it ran into major opposition from its...
Kochava launches new version of its mobile ad measurement platform
Kochava aims to fill the hole left by Kontagent and HasOffers with Facebook data.