Hardcore and midcore mobile gamers like rewarded video — if done right
This article is part of a Gaming Insights series paid for by Facebook. Players continue to spend more time in hardcore and midcore mobile...
IronSource’s LevelPlay helps mobile game and app devs score bigger ad revenues
IronSource is expanding access to LevelPlay as a broadly available tool to help smaller mobile game and app developers generate higher revenues from advertising....
Google’s Epic response: Android 12 will make it easier to install app stores
Google today announced it will make it easier to install and use third-party app stores with the release of Android 12 next year. (Google...
Metacore raises $17.6 million from Supercell and launches Merge Mansion mobile game
Finnish mobile game company Metacore, formerly known as Everywear Games, has raised $17.7 million in funding from mobile gaming giant Supercell. It has also...
Apple allows game streaming on iOS, but demands approval and a 30% cut
Apple today loosened its iOS App Store Review Guidelines for streaming games from services such as Microsoft xCloud, Google Stadia, and Nvidia GeForce Now....
Google launches Android 11, rolling out not just to Pixel phones first
Google today launched Android 11, the latest version of its mobile OS, and pushed the source code to the Android Open Source Project (AOSP)....
Consumer Acquisition: Apple’s IDFA change will disrupt mobile game ads and prompt layoffs (updated)
Apple is about to disrupt mobile game and app advertising in the name of privacy, a move that could lead to substantial layoffs in...
App Annie: Game IQ is a taxonomy to help publishers understand mobile game categories
Biologists created a taxonomy of animals to help us understand the natural world better. Mobile insights and analytics firm App Annie is doing the...
In-app ads are not the Dark Side
This article is part of a Gaming Insights series paid for by Facebook. Alongside the disruptions of 2020, gamers play on. And they continue...
App Annie: Mobile advertising is a must during the pandemic
In the worst of times, we reached for our smartphones. It’s no surprise that consumers spent 1.6 trillion hours on their mobile devices in...