Singular: TikTok and Apple Search Ads are hooking mobile users
Google and Facebook still dominate the mobile ad networks, but TikTok and Apple Search Ads are rising stars, according to measurement Singular‘s 2021 ROI...
Google spells out consequences of Apple’s privacy push and IDFA changes
Apple has prioritized user privacy over targeted advertising, and Google is spelling out today what that means for itself as well as game and...
With upcoming iOS 14 changes, shifting from waterfall to ad bidding is a no-brainer
“In 2021, we’ll be saying goodbye to waterfalls,” said Wai Quai Chong, strategic partner manager at Facebook. At the “Saying Goodbye to Waterfalls” panel,...
‘Balance that in-app economy’ and other game monetization pearls of wisdom
Monetization in free-to-play (F2P) and freemium games is in constant flux as the technology around it changes and evolves to better serve an increasingly...
How Jam City views growth for mobile games in 2021
Jam City president Josh Yguado said he is optimistic that the game industry can continue to grow in 2021, despite the challenge of having...
Xsolla launches commerce to take mobile games beyond the app stores
Xsolla provides game developers with what it calls a “game business engine.” And now it is expanding that with a commerce solution that takes...
What mobile developers can learn from Angry Bird’s cross-platform approach (VB Live)
Presented by Xsolla Taking your mobile game to new platforms can improve the discoverability of your game, help you create a community with your...
Tilting Point opens a mobile game studio in Russia
Tilting Point has opened a new studio in St. Petersburg, Russia, as part of its effort to establish a multidisciplinary team to work on...
App Annie: Mobile games could grow 20% to $120 billion in 2021
Mobile game spending could grow 20% to $120 billion in 2021, according to a report by mobile data and analytics provider App Annie. The...
Hypercasual mobile game trends to watch in 2021
Hypercasual is one of the most talked-about genres in mobile gaming. It took off at an unprecedented rate with Flappy Bird going viral in...