The past, present, and future of mobile ad formats
Mobile advertising has come a long way. While the first SMS message was sent in 1992, it took eight years before anyone cottoned on...
App Annie: Mobile users in 8 regions spend 4 hours a day in apps
The daily time spent using apps rose as much as 45% in two years as the pandemic reinforced mobile habits, according to a report...
Google Play unveils ‘play as you download’ for Android games
Google announced “play as you download” on Android 12 devices so players can hop into mobile games and begin playing during a download. And...
4 tactics mobile app makers can steal from game companies
Don’t be jealous of that successful gaming app swimming in installs. Your apps about news, retail, food delivery, transportation, and more can join them....
App Annie: Q2 2021 mobile game growth rate slows, but overall growth still healthy
Mobile gaming downloads were flat in the first quarter that ended March 31 compared to a year ago, while mobile game revenues averaged about...
Sensor Tower: Mobile game revenue grew 18% in the first half of 2021
Consumers have spent a lot more on mobile gaming so far this year. Mobile game revenues hit $44.7 billion in the first half of...
Tapjoy: 86% of Gen Z plays mobile games and many play on consoles/PCs too
Zoomers love games. About 86% of Gen Z members use mobile devices as gaming platforms, according to a report by mobile ad and app...
App Annie/IDC: Mobile gaming downloads rose 30% in Q1 2021 and spending was up 40%
Mobile gaming downloads and spending grew in the first quarter. That’s because gaming habits formed in the pandemic continued to be strong, according to...
Opera GX mobile gaming browser will speed games for mobile players
Opera is launching the Opera GX browser today to bring better speed and performance to mobile games. The desktop version of Opera GX launched...
Now.gg launches mobile cloud to expand gaming’s reach
Now.gg, a sister company to Android-PC gaming firm Bluestacks, is launching a mobile cloud to expand gaming’s reach. The Palo Alto, California-based Now.gg has...