Lessons game companies can learn from Unilever’s brand marketing strategies
There are more than 2.7 billion gamers worldwide, and the market will surpass $200 billion by 2023. Unilever, the global company with some truly...
Audience-driven games are evolving entertainment
Games are being watched as much as they’re being played in the modern industry. Between the rise of the streaming industry and audience-participation titles,...
GamesBeat Summit: Why “gametainment” and brand is the future of game marketing
What do ice cream and games have in common? Not enough. In the consumer packaged goods world, brand is life. But in the game...
Blizzard announces a new survival game not based on its existing franchises
Blizzard announced today that it is working on a new title, a survival game. It’s a new IP, not based on any of Blizzard’s...
How cross-play gaming on Facebook is increasing retention, engagement, and more
Lotum has been building native mobile games on Facebook Gaming platforms since 2012, including its launch of 4 Pics 1 Word. Later on, they...
Apogee, creator of Duke Nukem, secures $5M in funding
Apogee Entertainment, the game studio behind Duke Nukem, today announced that it’d secured a $5 million investment from eWTP Tech Innovation Fund. This is...
ESL Gaming sold for $1 billion to Savvy Gaming Group
Modern Times Group has reportedly sold ESL Gaming, its esports organization, to Savvy Gaming Group for $1 billion, according to the German news site...
New Tales game publishing studio launched by Ubisoft, Blizzard vets
A team of veteran game industry members today announced the launch of the New Tales game studio. The combination developer and publisher is run...
Why diversification of portfolios is top of mind for gaming studios
To drive user acquisition, all gaming companies are looking to go cross-platform and create new touchpoints for players across any type of console or...
Activision-owned Raven Software employees form union
QA testers at Raven Software, an Activision-owned studio, today announced they have formed a union. The union, called the Game Workers Alliance, reportedly includes...