category-/Business & Industrial Archives - Page 73 of 102

AppsFlyer has created tools to work with Apple's new privacy mandates.

AppsFlyer launches predictive analytics for post-IDFA mobile apps and games

Posted byby Dean Takahashi
February 11, 2021
5 min

AppsFlyer is launching its predictive analytics solution, PredictSK. This will be a product that supports game and app developers as well as advertisers in...

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5 min

Electronic Arts acquires Glu Mobile for $2.4 billion

Posted byby Jeff Grubb
February 8, 2021
1 min

Electronic Arts is getting into the Kim Kardashian business. At least, that is the case if its deal to grab mobile gaming behemoth Glu...

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1 min

ZeniMax Media CEO Robert Altman passes away at 73

Posted byby Dean Takahashi
February 4, 2021
2 min

ZeniMax Media chairman and CEO Robert Altman has passed away at the age of 73. The leader of the parent company of video game...

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2 min

Hero Wars RPG is the main revenue generator for Nexters.

Russian mobile game publisher Nexters will go public via a SPAC at $1.9 billion value

Posted byby Dean Takahashi
February 1, 2021
3 min

Mobile game developer and publisher Nexters Global announced it will go public, raising money at a $1.9 billion enterprise value via a special purpose acquisition...

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3 min

Driving Game Growth: A day-one roundup of the all-digital GamesBeat event

Posted byby GamesBeat
January 28, 2021
10 min

This article is part of a Gaming Insights series paid for by Facebook. Day One of the GamesBeat event, Driving Game Growth, presented in...

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10 min

How Pocket Gems is saving 50% of the creative testing budget with automation

Posted byby GamesBeat
January 26, 2021
3 min

Lower cost, greater scale, better efficiency — this is the promise of automation for mobile game marketers. To discuss the power of automation, and...