New studio Open World announced by Loaded
Talent management and marketing firm Loaded announced today that it is opening a new studio. The studio, named Open World, will help creators navigate...
ReadyUp launches Discord app for event discovery and engagement
ReadyUp, which helps game companies organize fan communities, has launched a Discord app to help companies with customer growth. ReadyUp launched an app for...
The app marketing strategies that drive revenue and retention
Presented by Adikteev Retargeting is a critical component of any mobile marketing strategy in 2022, especially in an extremely crowded marketplace where everyone is...
Interactive Advertising Bureau updates guidelines for measuring 3D ads for the metaverse
This week, the Interactive Advertising Bureau relaunched some guidelines for measuring the effectiveness of in-game advertisements and eventually ads in the metaverse. It was...
Looking Glass Factory launches 65-inch holographic display
Looking Glass Factory has introduced what it calls the largest holographic display in the world: the Looking Glass 65-inch 3D display. The Brooklyn, New...
Tenjin: Privacy-first changes have shifted mobile marketing into a zombified state
A year after Apple shook up mobile advertising, companies are still in a “zombified” state when it comes to effectively finding mobile users through...
Verve Group finds new ways to advertise to gamers
Advertising was, at one point, pretty straightforward. For a time in our history, everyone watched TV. You’d pay some folks to make you an...
Tempr raises $5M to reboot user acquisition for mobile marketers
Tempr has raised $5 million for its prediction and automation platform aimed at rebooting the way user acquisition is done by mobile marketers. The...
Tenjin: Apple’s 2021 privacy cut revenues for 40% of mobile advertisers
Mobile measurement firm Tenjin, which works for numerous indie and mid-size mobile game publishers, said its survey showed that 39% of mobile advertisers, or...
World Economic Forum’s benchmark measures how media reflects diversity and inclusion; gaming lags
The World Economic Forum’s Power of Media Initiative has developed a first-of-its-kind Audience Representation Index, providing a benchmark for how well consumers see themselves...