Cent acquires Tacit to make it easy to collect NFTs
Cent, a company that helps creators sell non-fungible tokens (NFTs), has acquired Tacit, a small company that specializes in a rewards platform. Cent has...
Gaming’s direct-to-consumer pipeline is shifting to webstores
Direct-to-consumer marketing is becoming a more important part of gaming’s economy, as a panel of experts discussed at this week’s GamesBeat Summit 2023. Ron...
Ryff unveils Spheera AI virtual product placement platform
Ryff created a way to insert digital product placements into TV shows and commercials. And now it’s using AI on a platform called Spheera...
Boost mobile game monetization and player engagement with web shops
Presented by Xsolla Web shops are crucial for mobile game monetization, as well as player retention, retargeting and re-engagement, without third-party platform costs. In...
Xsolla announces Drops for campaign-based community engagement
Xsolla, a global video game commerce company, announced Xsolla Drops, a new tool to augment and scale influencer and affiliate programs. The expansion to...
Mojo Vision raises $22.4M as it pivots into micro-LEDs
Mojo Vision has raised $22.4 million as it pivots from a very compelling dream to a more practical product with broad potential and slimmed-down...
Adludio raises $2.5M for AI-based mobile ad platform
Adludio has raised $2.5 million for its mobile advertising platform. That sounds like a story from 10 years ago. But the company says it...
Keywords acquires Digital Media Management to move into social and online marketing
Keywords Studios, a big creative services firm for games and entertainment, has acquired social media agency Digital Media Management. Los Angeles-based DMM is a...
IAB study: Gaming accounts for less than 5% of ad spending
The popularity of gaming is growing, but ad spend is not keeping up according to a new study from the Interactive Advertising Bureau (IAB)...
The giants of adtech are facing challengers in the privacy era | Singular
In the new era of mobile marketing, the giants of adtech are seeing their dominance challenged more than ever before, according to a new...