Playable ads make the biggest splash in gaming apps | Liftoff
Mobile growth acceleration platform Liftoff published its latest Mobile Ad Creative Index recently, in which it revealed its findings about the effectiveness of ads...
Open World reveals Game Dev division, offering market strategies and support
Open World, the gaming-focused arm of talent management and marketing firm Loaded, announced today that it’s opening a Game Dev division. With this new...
Successful ad strategies include gen AI, genre-bending, gamification | AppLovin
AppLovin today released its second yearly report on Performance-Driven Ad Trends, in which it illuminates some of the most successful ad strategies and trends...
Flaunt raises $1.8M for enterprise loyalty cloud for Roblox and Shopify Plus
Flaunt has raised $1.8 million in funding to boost its enterprise loyalty cloud for Roblox and Shopify Plus. Indianapolis, Indiana-based Flaunt got funding in...
Loopr expands from PR/marketing to fundraising and more
Loopr PR & Marketing has launched Loopr Partners as an advisory practice to help game startups with fundraising, publishing, and M&A services. This move...
AppsFlyer launches AI-based creative optimization for marketing campaigns
AppsFlyer has introduced its AI-powered Creative Optimization tool to transform marketing campaigns. San Francisco-based AppsFlyer aims to transform the landscape of marketing campaigns by...
Addressable raises $6M for Web3 growth marketing
Addressable has raised $6 million in funding for its Web3 growth marketing business, which handles paid ad campaigns for Web3 companies. The deal is...
GamesBeat and Xsolla announce global 2024 tour bringing gaming industry insights and diversity initiatives to cities worldwide
LOS ANGELES — DECEMBER 7, 2023 — Xsolla, a global video game commerce company, is excited to announce its partnership with VentureBeat and GamesBeat,...
Why mobile game developers need to lean into Q5 marketing … right now
This article is part of a Gaming Insights series presented by Meta. Revenue soars over the holiday season — but the marketing opportunities don’t...
SplitMetrics acquires App Radar to boost mobile app growth
SplitMetrics has acquired Austria’s App Radar in a seven-figure deal to boost the growth of mobile apps. App Radar is an app marketing and...