Sanlo survey says 81% of mobile gamers are aware of web shops
Sanlo reported its survey of mobile gamers found that 81% of them are aware of web shops that are alternatives to the Apple and...
Forge pivots to game marketing with community-led growth tools
Forge, a game rewards and engagement platform, has launched a massive update that pivots the company into loyalty program tools for game developers. It’s...
Google Play adds Cash App Pay to woo Gen Z gamers
Payments platform Cash App has launched an integration with Google Play, giving Android users more choices at checkout. Consumers can use Cash App Pay...
Mintegral revamps product suite, adds retargeting tools
Mobile app programatic advertising platform Mintegral has announced a revamp of its product suite launching July 23. This overhaul will simplify the San Francisco-based...
40% of U.S. gamers play PC, console and mobile games | Comscore
Global media measurement firm Comscore has published a new study in partnership with in-game advertising platform Anzu on the habits of U.S. gamers. According...
Hawke Media acquires gaming & entertainment agency Lemonade
Hawke Media has acquired entertainment agency Lemonade to strengthen its production capabilities. Lemonade’s expertise in branded entertainment, gaming and blockchain activations will elevate Hawke...
Boosting revenue with a webshop shouldn’t require extra resources
Presented by Sanlo In the mobile games business, webshops are becoming a key ingredient for more revenue and better margins. To really make the...
Mobile game publishers spend $21M on backend tech | Metaplay
Metaplay said its survey of top-tier mobile game publishers revealed that they each spend more than $21 million to build and maintain internal backend...
Mintegral report benchmarks casual gaming metrics on mobile
Programatic and interactive advertising platform Mintegral has partnered with GameAnalytics and Tenjin to publish its 2024 Casual Gaming Report, giving marketers key insights into...
Grin unveils activation benchmarking tool for scalable influencer marketing
Grin has unveiled its Activation Benchmarking tool, empowering brands to launch measurable and scalable influencer marketing programs. Sacramento, California-based Grin has built a creator...