Weaning mobile game players off in-app purchases with effective D2C marketing
Mobile game companies have a new D2C opportunity in front of them, and it’s potentially huge. Plenty of game companies are already using social...
In-game advertising can help build brand loyalty, says Anzu, SuperAwesome report
Gaming advertising platform Anzu and kidtech company SuperAwesome recently released a new report on which they collaborated. The report, called “Gaming the future: how...
Games marketing firm Livewire on the attention economy across generations
Livewire, a marketing company, recently put out its new study that examined how the next generation of consumers expect brands to market to them....
How marketers should advertise to mobile gamers during the holidays | Unity
Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues...
Keywords acquires co-development studio Certain Affinity
Keywords Studios announced today that it plans to acquire Certain Affinity for an undisclosed sum. Certain Affinity is a well-known game co-development studio that...
Liftoff launches Cortex, a machine-learning model that improves mobile ads
Mobile growth acceleration platform Liftoff announced today it’s launching a new machine learning platform called Cortex. This next-gen platform uses tailored neural network models...
Dentsu launches House of Creators on Roblox
Dentsu launched its House of Creators initiative on Roblox to support the next generation of creators who make and share content on online social...
Don’t miss the GamesBeat 2024 Global Tour: Next stops Tokyo, Seattle and San Francisco
Xsolla and GamesBeat bring together industry leaders and loster innovation across global gaming events Unlock premium content and VIP community perks with GB M...
U.S. remains leader in casual game ad spending | Mintegral
The U.S. solidified its position as the top global market for app advertisers, with game ad spending increasing by 0.46% year-over-year, despite a highly...
Keywords Studios integrates into Microsoft’s Community Sift
Creative and technology solutions provider Keywords Studios has announced a deeper partnership with Microsoft’s AI-enabled content moderation tool, Community Sift. Through this partnership, the...