Matchmade raises $4.8 million for influencer game marketing
Matchmade has raised $4.8 million in funding for its platform to match influencers such as YouTubers and Twitch streamers with brands and game companies...
The best ad targeting strategy isn’t always the obvious one
Presented by AdColony Hulu, Spotify, Instagram. All three apps have a different purpose and cater to different wants and needs. But what’s something that...
Singular: Mobile marketers waste money by spending at wrong times
Mobile marketers are promoting apps on their own timetables, not on consumer readiness, and the result is wasted time, effort, and money, according to...
Mobile marketing analytics firm AppsFlyer surpasses $100 million in annual recurring revenue
Mobile attribution and marketing analytics firm AppsFlyer said it surpassed $100 million in annual recurring revenue in the third quarter of 2018, with growth...
Survey: AR/VR startups are leaving international money on the table
The bulk of AR/VR startups aren’t selling outside their own backyards, at a time when growing revenue and extending financial runways have become critical...
Fyber: In-app mobile advertising poised for growth
Fyber, a big ad monetization company, said a survey it commissioned shows that 77 percent of brands report that they have asked their media...
IronSource lets app developers measure ad marketing channel effectiveness
IronSource is launching a new way for app and game developers to accurately measure ad revenue on the user level and then link that data...
Applift rebrands to focus on everything from user acquisition to retargeting
Applift is rebranding its mobile ad tech services to focus on the journey of getting users to try out an app or a game...
Ryff lets advertisers place any virtual object into commercials and films
Ryff has a big idea that it says could turn the $23 billion product placement market upside down. Product placement is the advertising tactic...
VentureBeat is looking for a Director of Events Content
VentureBeat is seeking a Director of Events Content to report directly to the CEO. The role will oversee speaker recruitment for VentureBeat’s portfolio of...