TreSensa releases Creative Builder for mobile devs to create playable ads
TreSensa has launched Creative Builder, a design tool that enables game developers and marketers to easily create and distribute playable ads, or ads that...
Identifying the right app monetization strategy for 2019 and beyond
Presented by Ogury If you were at either CES or Mobile World Congress, you know 5G is going to be big in 2019. The...
Amazon introduces Moments marketing tool for mobile games and apps
Amazon is launching Amazon Moments, a service that lets you reward customers in more than 100 countries on iOS, Android, FireOS, and other platforms....
Adjust finds a way to reduce mobile ad fraud
Adjust has already distinguished itself as a leader in the charge against mobile advertising fraud. Today, the Berlin-based mobile measurement company is unveiling a new...
Mobile ad and app monetization company Tapjoy names Jeff Drobick as CEO
Mobile ad and app monetization company Tapjoy announced that Jeff Drobick will take over as president and CEO, succeeding former Disney executive Steve Wadsworth, who...
Liftoff’s surprise: Banner ads are 120% more effective than video ads
Mobile banner ads don’t get much respect, but they are surprisingly effective when it comes to mobile advertising. By contrast, video ads aren’t as...
How Epic is empowering smaller studios to harness influencer marketing
It’s tough for small studios to get attention for their games. Even as someone who plays and thinks about games a lot, I don’t...
AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020
The app advertising market is expected to grow 136 percent from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new...
FreakOut Holdings acquires video monetization firm Playwire
Japan’s FreakOut Holdings has acquired Playwire, an internet video company that provides free and paid video players for independent video publishers. Tokyo-based FreakOut Holdings...
Appodeal: Rewarded video monetization soars in U.S. mobile apps
Video ads that reward app users or gamers for viewing increased significantly as a form of monetization for mobile apps in the U.S., according...