Why monetization and marketing need to work closer together
Traditionally, ad monetization and user acquisition have been run by discrete teams at most major game companies. Theoretically, this makes sense. The two teams...
Avoiding ad networks is not an effective fraud prevention solution
Presented by Interceptd Having spent 20 years working in the mobile industry, I feel the pain of today’s app growth marketers working hard to...
Facebook’s rewarded video and playable ads are taking off for game publishers
Facebook said that game publishers and developers are increasingly monetizing their mobile games with Facebook Audience Network. In 2018, the total number of active...
Brian Bowman — Why user acquisition is dead and what’s coming next
Brian Bowman, the CEO of Consumer Acquisition, believes that user acquisition as we know it is dead. To be more exact, he believes Facebook and...
Make mobile advertising easier, please
Presented by AdColony If you’re a mobile app developer today, you face a vast, LUMA-like ocean of choices when it comes to how you...
Keywords expands game development outsourcing in Japan
Keywords is becoming a lot more visible as a 6,000-person company for outsourcing game development. It recently added 45 more developers with the acquisition...
User acquisition is dead, creative is king
Presented by ConsumerAcquisition.com “Don’t like the weather? Don’t worry — it’ll change soon.” It’s an old joke about New England weather, but it sums...
AdColony launches $5 million fund for publisher in-app monetization
Mobile performance marketing firm AdColony has launched a $5 million fund to encourage publishers to adopt its in-app monetization technologies. The Advanced Monetization Program (AMP)...
The 7 habits of highly effective AR/VR startups
There are multiple AR/VR startups thriving in 2019, despite sentiment to the contrary. Surmounting the early stage challenges that every new tech platform faces,...
Google launches app campaign features to help mobile game developers grow their business
Google is unveiling new advertising campaign features that will enable mobile game developers to grow their business. The new tools target everything from pre-launch...