Wappier raises $4 million to power data visualization for apps and games
Mobile monetization gets harder and harder every year (heck, I’d bet this gets more difficult by the week in this ultra-competitive market). Companies have...
AspireIQ: Half of brand marketers are embracing influencer marketing strategies
More than half of marketers are advancing their influencer marketing strategies across content, channels, and types of influencers, according to a report by influencer...
Twitch snags chief marketing officer Doug Scott from Zynga
Twitch is announcing today that former Zynga chief marketing officer Doug Scott is joining Amazon’s livestreaming service as its new CMO. He will be...
Gamekit expands its integrated marketing platform to North America
Gamekit is expanding its integrated marketing platform to North America, and it will use its rewards to connect mainstream brands with the elusive gamers...
Adjust acquires smartphone measurement tool from Japan’s CyberZ
Mobile measurement firm Adjust has acquired Force Operation X (F.O.X), an advertising effectiveness measurement tool for smartphone apps, from Japanese marketing agency CyberZ. The...
YouAppi: How ecommerce apps can get a 70% improvement in returning users
Mobile app monetization firm YouAppi says app retargeting and reengagement campaigns can create a 70% improvement in the number of users coming back, particularly...
Unity Technologies acquires mobile and web game marketing firm DeltaDNA
Unity Technologies continued its quest to be a one-stop shop for game developers today with the acquisition of mobile-and-web marketing and analytics firm DeltaDNA....
Anzu.io raises $6.5 million for programmatic in-game ad platform
Anzu.io has raised $6.5 million in funding for its programmatic in-game advertising platform with real-time analytics. While in-game advertising isn’t new, Anzu.io said it...
Soomla: Facebook provides the best value among mobile ad networks
Mobile ad measurement firm Soomla said in a new report that the Facebook Audience Network provides the best value to mobile publishers in its...
StreamElements helps brands partner with influencers without leaks
Let’s say you have a trailer for a new season of content for your popular live-service game. And someone on your marketing team has...