E3 canceled as game industry capitulates to coronavirus
The Entertainment Software Association announced today it’s canceling the Electronic Entertainment Expo, the big game trade that takes place in June in Los Angeles....
Amazon pulls out of GDC, show not canceled yet
Amazon announced today that it is also pulling out of the Game Developers Conference 2020, which will take place in San Francisco from March...
Electronic Arts pulls out of GDC over coronavirus concerns
Electronic Arts is not going to officially participate in the Games Developers Conference in San Francisco in March. The massive publisher told staff on...
Adjust’s Control Center automates repetitive tasks of mobile advertising
Mobile measurement company Adjust has launched a technology called Control Center to automate mobile advertising, reducing repetitive workflows. The Berlin-based mobile measurement and fraud...
AdColony: 89% of mobile app and game publishers use video ads
Eighty-nine percent of the top-grossing mobile app and game publishers use some form of video ads, according to an annual publisher survey from mobile...
Singular: TikTok is a rising star in top ad networks for acquiring mobile users
A survey of the top mobile ad networks found that TikTok is a rising star in mobile user acquisition, according to measurement company Singular‘s 2020...
Stillfront Group acquires Storm8 for $300 million
Stillfront Group announced today that it is acquiring 100% of Califonia mobile gaming studio Storm8. Stillfront is calling this one of the biggest acquisitions...
AppsFlyer raises $210 million to measure mobile marketing’s impact
AppsFlyer has raised $210 million in funding to accurately measure mobile ad spending and become a “democratizer” of mobile marketing. Mobile ad spending was...
YouAppi’s ReAppi aims to boost return visits for apps and games
Mobile app monetization firm YouAppi announced ReAppi, a retargeting technology that aims to get folks to come back to apps and games. Free-to-play apps and...
Chartboost launches Helium in-app programmatic ad platform (updated)
Chartboost, a popular mobile app monetization and programmatic advertising platform, is announcing the launch of its new software development kit, Helium. Helium allows mobile...