Hey, developers: Brazil is waiting for you
Targeting the young, growing Brazilian market may be the smartest decision an app publisher can make this year. App installs have been growing at...
How PR agents teach game developers to protect themselves
On this week’s How Games Make Money podcast, game industry public relations pro Stephanie Tinsley joins host Jeff Grubb to talk about her job....
Creative is king: UA advertising creative trends in 2020
Presented by Consumer Acquisition We’ve all seen big changes in user acquisition (UA) advertising in the last few years. Artificial intelligence (AI) is automating...
AppsFlyer measures in-app advertising for Facebook gaming campaigns
AppsFlyer announced it can measure the results of in-app advertising on Facebook gaming campaigns, tracing the growth of revenue associated with a group of...
Devcom and Gamescom detail online-only gaming events in August
Devcom and Gamescom have revealed more details about how they’re responding to the pandemic by staging digital-only events for European game developers and gamers....
Adjust CTO Paul Müller: Hypercasuals have permanently changed the app marketing playbook
Presented by Adjust The rise of hypercasuals in the gaming app space is dramatically transforming the industry and how automation is being used, says...
Opera Event raises $5 million to connect advertisers and esports influencers
Opera Event has raised $5 million for its unified influencer platform, which connects advertisers and influencers. Antera led the round, with participation from previous...
How Second Life improved its marketing ROI by 300%
Linden Lab was able to triple its return on investment (ROI) for marketing for the virtual world Second Life by targeting users with personalized pitches...
Gamescom organizers officially cancel massive fan gathering
One of the world’s largest gaming events is cancelling its physical event. Gamescom organizers revealed today that the show will not go on with...
E3 2020 cancellation: Game industry reacts to physical vs. digital marketing
The Entertainment Software Association announced today that the coronavirus forced it to cancel the Electronic Entertainment Expo, the big game trade that takes place (well,...