IronSource acquires ad measurement firm Soomla
IronSource, a major advertising tech firm for mobile games and apps, has acquired ad-quality insights platform Soomla. Terms of the deal were not disclosed....
How top game developers diversify their marketing strategy in a competitive landscape
This article is part of a Gaming Insights series paid for by Facebook. We spoke with executives from mobile game developers Kabam, Wildlife Studios,...
Unity has acquired RestAR to enable AI-based 3D capture
Game engine maker Unity has acquired RestAR, a Tel Aviv-based computer vision and deep learning company that enables fashion brands, online retailers, and marketers...
Embracer Group acquires 12 game studios and a PR firm (updated)
Somebody better tell Embracer Group (formerly THQ Nordic and Nordic Games Publishing) to slow down, because the game publisher just decided to acquire 12...
AppsFlyer: 37% of marketers are clueless on Apple’s IDFA change
Apple’s change in the use of the Identifier for Advertisers, known as IDFA, has left mobile marketers in a state of confusion and concern...
Queens Gaming Collective raises $1.5 million for women-led gaming lifestyle brand
Queens Gaming Collective has raised $1.5 million for a women-led gaming lifestyle brand that celebrates diversity in the male-dominated game business. The Los Angeles...
Doing more with less: A conversation on automation in performance marketing
This article is part of a Gaming Insights series paid for by Facebook. We spoke with mobile gaming marketers from Tilting Point, Tripledot Studios,...
Vungle acquires AlgoLift mobile ad marketing intelligence firm
Vungle has acquired mobile ad marketing intelligence firm AlgoLift for an undisclosed price. The move is a confirmation of predicted consolidation in the mobile...
Why in-game ads have become the go-to revenue strategy (Infographic)
This article is part of a Gaming Insights series paid for by Facebook. According to the 2020 Mobile Games Advertising Report, roughly two-thirds of...
How ad-supported game monetization can be a win-win-win for publishers and gamers
This article is part of a Gaming Insights series paid for by Facebook. It’s no secret: Around the globe, mobile gaming is established as...