The early decision that helped Adjust go from startup to global success
The second day of GamesBeat Summit 2021 offered attendees a look at companies that skyrocket from startup to big success, and how they faced...
Q&A with Gismart: Closing the loop between acquisition and monetization
This article is part of a Gaming Insights series paid for by Facebook. We recently spoke with Katerina Dudinskaya, VP of Performance Marketing at...
Gamescom will attempt to pull off in-person and online hybrid event in August
Gamescom will attempt to pull off a hybrid gaming expo this summer, with both in-person and online events at the end of August. The...
MetricWorks launches Polaris incremental measurement to rescue mobile ads
When iOS 14 arrives soon, it will drop mobile game and app advertisers into the darkness. The loss of the data associated with the...
Ads are back in: Monetizing beyond subscriptions and transactions in gaming
The rapid growth of direct-to-consumer streaming platforms has proven that subscriptions are viable. Subscription options have seen a massive increase as console, platform, and...
IronSource acquires creative management platform Luna Labs
Mobile monetization firm IronSource has acquired Luna Labs, the maker of a creative management platform used to create mobile ads. Luna Labs’ technology allows...
Post-IDFA Alliance will address concerns of mobile app and game marketers
Apple’s decision to emphasize user privacy over targeted advertising has the advertising and mobile game industries worried. So much so that the adtech companies...
Singular: TikTok and Apple Search Ads are hooking mobile users
Google and Facebook still dominate the mobile ad networks, but TikTok and Apple Search Ads are rising stars, according to measurement Singular‘s 2021 ROI...
Anzu.io raises $9 million for in-game ad platform
Anzu.io has raised $9 million in new funding for its platform for a new generation of in-game advertising. In-game advertising isn’t new, but the Tel...
Liftoff: Android may gain in ads as IDFA changes hurt iOS games and apps
In 2021, Android could enjoy a strong surge thanks to Apple’s decision to focus on user privacy over targeted advertising for mobile games and...