Odeeo raises $1M for non-disruptive audio ads for games
Odeeo has raised $1 million in funding to create new kinds of audio ads for mobile games that don’t disrupt gameplay. The Tel Aviv...
Why intentional ad creative is more important than ever
This article is part of a Gaming Insights series paid for by Facebook. Gaming is a highly competitive industry. At Facebook, we see that...
NEP Group acquires 3 companies as it moves into virtual film production
NEP Group puts cool images up on concert screens and other displays. And today the company is acquiring three companies as part of a...
Ryff raises $11.7M for its real-time brand integration
Ryff has raised $11.7 million for its business of inserting brand advertisements into commercials, live broadcasts, and streams in real time using digital video...
Amber gets a new CEO as it goes global with game dev outsourcing
Former Keywords Studios executive Jaime Gine will become the new CEO of Amber, a game development services firm based in Bucharest, Romania. Former CEO...
Influence Mobile acquires Blind Ferret to slide into game marketing
Rewarded engagement firm Influence Mobile has acquired Blind Ferret, an ad agency that works with mobile app and game developers. The amount of the...
Vungle agrees to buy influencer marketing platform JetFuel
Vungle has agreed to buy influencer marketing platform JetFuel for an undisclosed price. The deal is the fourth acquisition that Vungle has made in...
Post-IDFA Alliance finds iOS 14.5 triggered up to 21% growth in Android ad spending
Apple’s decision to emphasize user privacy over targeted advertising has the mobile marketing and game industries worried about their capability to find high-value users through...
Vungle acquires mobile ad creative firm TreSensa Technologies
Performance marketing firm Vungle has acquired mobile ad creative firm TreSensa Technologies mobile marketing consolidation continues. The price wasn’t disclosed for San Francisco-based Vungle‘s...
Zynga agrees to buy mobile ad and monetization firm Chartboost for $250 million
Mobile game publisher Zynga has agreed to acquire mobile ad and monetization firm Chartboost for $250 million in cash. It’s an interesting deal because...