NBCUniversal and Anzu form in-game ad partnership
NBCUniversal and Anzu.io have partnered up to explore new in-game advertising opportunities. This team-up is a step back into the games industry for NBCUniversal,...
Exclusive look at the new Games Marketing Insights report from Facebook Gaming
This article is part of a Gaming Insights series paid for by Facebook. As the games advertising ecosystem has become increasingly complex, transformed by...
Singular: Apple’s privacy changes drove consolidation in mobile adtech
Apple’s privacy changes and the resulting acquisition activity drove consolidation in the mobile adtech market, according to a report by measurement firm Singular. Singular‘s...
Evolving game marketing in a privacy-centric world
This article is part of a Gaming Insights series paid for by Facebook Gaming. There’s a massive opportunity out there for mobile game developers:...
Brainlabs acquires social ad creative studio Consumer Acquisition
Digital marketing agency Brainlabs has acquired the social ad creative studio Consumer Acquisition. The price wasn’t disclosed. The transaction is Brainlabs’ fourth acquisition this...
Replai uses computer vision and data analysis to figure out the best video ads
Replai automates analysis of video ad effectiveness and it makes recommendations for how to fix details to make ads more engaging. The company spent...
Facebook/Meta teams up with YellowHead to create Israeli startup hub
Mobile marketing firm YellowHead and Facebook/Meta have launched the Meta Startup Hub, which is providing a variety of help to Israeli startups. Both companies...
How Apple’s privacy changes affected mobile game revenues in Q3
Apple’s shift from targeted advertising to privacy earlier this year had a big impact on the financial results for social and gaming apps like...
How an influencer campaign drove 42% lower cost per conversion
This article is part of a Gaming Insights series paid for by Facebook. When Wildlife Studios, one of the largest mobile gaming companies in...
Ironsource will buy mobile ad and app monetization firm Tapjoy for $400M
IronSource said it plans to acquire mobile advertising and app monetization company Tapjoy for $400 million. The deal is part of an ongoing consolidation...