Besitos online game and rewards firm appoints new leadership
Besitos is a bootstrapped online gaming and rewards company focused on the intersection of entertainment and financial empowerment. And today, the company announced a...
Direct-to-consumer is redefining mobile game monetization
The gaming market is dominated by mobile. Its audience spans across demographics, from younger hardcore FPS players with deep pockets to the women gamers...
Gamescom strikes deal to remain in Cologne, Germany
Gamescom, the world’s largest and leading event for computer and video games, will remain in Cologne, Germany and be further expanded. In 2024, Gamescom...
Roblox launches Rewarded Video Ads, expands ad partnership with Google
Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads...
INCYMO launches AI-powered mobile gaming creative ad platform
INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed...
Tackling the game industry’s biggest challenges at GamesBeat Engage
GamesBeat Engage kicked off during SXSW in Austin on March 11 — the first in a series of invite-only, salon-style gatherings. Designed and brought...
Mobile gaming market shows tentative signs of growth again | Adjust
The mobile gaming market shows positive signs of life in early 2025, according to the latest report from analytics company Adjust. The company released...
Xsolla unveils solutions for game devs ahead of GDC 2025
Xsolla, a global video game commerce company, announced a series of new and enhanced solutions for game developers ahead of GDC 2025. Unveiled in...
GEMA returns with plans for the Game Marketing Awards
The Global Entertainment Marketing Academy of Arts & Sciences (GEMA) is reviving the Game Marketing Awards, which was once a staple for recognizing the...
Livewire launches Gamer.ID identity solution for brands and agencies to reach gamers
Livewire, a game marketing startup, has launched Gamer.ID, a next-generation identity framework within its Gameview technology stack. Powered by Optable’s identity management and data...