Westworld Awakening hands-on — Here’s one of the VR games we’ve been waiting for
It’s a good thing that HBO never shipped a virtual reality experience it created a few years ago as an early attempt to take...
Summer slump continues for game industry TV spend
Gaming brands just reduced spend for the third month in a row, dropping to an estimated $6.2 million in July from June’s $8.7 million....
Nintendo gobbles up summer ad impressions
Nintendo blows other companies out of the water when it comes to the gaming industry’s recent TV ad impressions, with 86% of all impressions...
Black Mirror creator Charlie Brooker envisions VR remasters of certain episodes
Several Black Mirror episodes focus on virtual reality and its implication for the future of society and technology. But what about an actual Black...
Game industry TV ad spend craters in May
There was a huge decrease in gaming industry TV ad spend from April to May, down to an estimated $9.3 million from the previous...
GamesBeat Decides: Two-for-one edition at E3 2019
GamesBeat Decides has been at the Electronic Entertainment Expo (E3) now for a couple of days, and we’ve already got a bushel of games...
Rick and Morty’s Justin Roiland gets wacky with Snapchat for some Trover Saves the Universe AR love
Justin Roiland is the co-creator and voice of the stars on the hit animated series Rick and Morty, but he’s also getting serious about...
Mortal Kombat 11 spot helps Warner Bros. dominate TV ad impressions
Two brands made up almost three-quarters of the gaming industry’s recent TV ad impressions: Warner Bros. Games and PlayStation. Also notable is that two...
Series: Your Story Universe is NBCUniversal’s big push into interactive storytelling
NBCUniversal and Endless Entertainment launched a new interactive storytelling mobile game today: Series: Your Story Universe. Universal Games and Digital Platforms is tapping NBCUniversal’s...
Xbox TV maintains lead for game industry ad spend in March
Xbox held its lead in March with 35.8% of the total gaming-industry spend on national TV advertising. Meanwhile, Nintendo and chart newcomer Respawn Entertainment...