Bigscreen’s latest update adds player for native video files
Bigscreen’s latest update adds the capability to play local video files stored on a device, even when offline. The feature also supports synchronized multi-user...
Game industry TV advertising keeps sliding down
Although estimated TV ad spend slightly increased from the previous 30-day period, the gaming industry saw a 22.26% decline in total ad impressions from...
Fortnite show Ninja Battles debuts on Mixer on May 28
Tyler “Ninja” Blevins today announced Ninja Battles featuring Fortnite, a new competitive gaming series, premiering May 28 on Microsoft’s Mixer streaming platform. Confirmed participants...
TV ad impressions drop nearly 27% for gaming brands
Gaming brands overall reduced their TV marketing from mid-April to mid-May with a 26.67% decrease in total ad impressions vs. the previous 30-day period....
GamesBeat Decides 149: The Endless E3
E3 is cancelled. But its spirit has left its body, and it now surrounds us at all times. We cannot escape it. We will...
Nintendo and PlayStation lead as TV ad spend dips in April — even during pandemic
The gaming industry’s TV advertising spend saw an overall decrease in April compared to March, to an estimated $16.3 million from $17.3 million. Nintendo,...
HBO spins out Neon Media narrative-driven interactive media startup
HBO has spun Neon Media from HBO’s Interactive and Immersive Group in Seattle. Neon Media will focus on narrative-driven interactive media including games. The...
The DeanBeat: The game industry rolls with the punches of the coronavirus
Another week has gone by, and the game industry has rolled with the punches of the coronavirus. It demonstrates how resilient game companies are...
Nintendo ad buy shows it really wanted you to buy a Switch Lite before Animal Crossing dropped
Nintendo crushed the competition for recent gaming industry TV advertising, with its ads accounting for over 77% of all impressions in the 30-day period...
Nintendo dominates gaming industry TV advertising in February
After the usual post-Christmas lull in TV advertising, the gaming industry — with Nintendo in the lead — came back big in February with...