Streaming 101: 4 tips for getting started
In 2014, Amazon bought Twitch.tv for an eye-popping $1 billion. The popular streaming platform now claims to have more than 100 million monthly users,...
PlayStation reduces TV ads in November as game industry boosts spend to $62.7 million
As the holiday season arrives, the gaming industry as a whole has been increasing its TV ad spend: In November, 13 brands spent an...
YouTube won’t restrict simulated violence in video game content
YouTube said today that it will no longer restrict violent video game content, after an evaluation that concluded there is a difference between the...
Sony’s fall ad blitz means PlayStation gets most TV impressions
PlayStation left all other gaming brands far behind when it came to recent TV ad impressions, with Nintendo in second place. Once again sports,...
Netflix changed marketing for TV — can video games follow?
In the streaming and subscriptions economy, video game marketing needs to focus on building brands, not just selling products. When Stranger Things Season 3...
Watch Xbox’s X019 event live from London right here
Microsoft is about to drop a shipping container full of Xbox news on your face. The company is in London for its X019 fan...
Fortnite’s blank screen propels a social video comeback
It’s an accomplishment to get millions of gamers to watch a blank screen, as Fortnite did during the weekend of October 12. As audiences...
How to watch the Made by Google 2019 stream
It’s that time of year again. The Made by Google 2019 event kicks off at 10 a.m. Eastern (7 a.m. Pacific) today in the...
StreamLabs/Newzoo: Fortnite still rules Twitch, but hours watched declined in Q3
Fortnite was still the most-watch game on livestreaming platform Twitch in the third quarter, but the hours watched on the platform declined, according to...
AI generates Let’s Play commentary from videos
Let’s Play videos — which document game playthroughs — have surged in popularity in the past decade. Felix Kjellberg, better known by his online...