Brands pursue millennials by engaging with esports and gaming
Esports has become a billion-dollar industry, but if it is going to get much bigger, then brands have to buy into it in a...
Alienware will sponsor Riot Games’ League of Legends global esports events
Dell’s Alienware gaming hardware division has agreed to become a multi-year sponsor and partner with Riot Games and its League of Legends global esports...
ESL partners with Alienware on future ESL One events
The ESL is working with Alienware as its partner for all ESL One events. This Dell-owned gaming hardware brand will be the official computer and...