In the digital age, loyalty programs are getting an overhaul. Today’s example is an alliance between mobile rewards company Kiip and fast-food chain Taco...
Crossing over from an existing market to an emerging one is what our GameBeat 2012 conference is all about. We're seeing this trend play out in every segment of games.
Kiip has gained a large following of game developers who are connecting its real-world rewards network to mobile-game achievements. When you hit a big...