Mobile marketing automation: How big brands are engaging customers on mobile
The technology is so new that only about one percent of the apps on the major app stores are using MMA -- but it's the most successful one percent.
The DeanBeat: Will Hollywood brands bring salvation from the rising cost of acquiring mobile gamers?
It's not inconceivable that a mobile game will make the most profits for an entertainment property.
Video game e-commerce: It’s about serving the fans
With Electronic Arts' new online stores comes a better commitment to its brands and customers.
Brands finally succeed in social games on Facebook
Facebook gamers are finally embracing well-known brands in their social games. That’s one of the conclusions from a panel on social games at the...
Iconicfuture creates easy way to license brands for virtual goods
Iconicfuture believes in the virtual future. The German startup hopes to be a matchmaker that puts together the owners of brands with developers who...