Digital Turbine: mobile game ads can have more impact than social ads
Digital Turbine, in partnership with Apptopia, released a study highlighting the opportunities for brands to reach consumers via mobile games. According to the report,...
Slice Gaming offers in-game rewards for Far Cry 6 with pizza purchases
Slice is an app and a service that offers online ordering and marketing to over 16,000 independent pizzerias, and it is launching in-game rewards...
Newzoo: 80% of gamers eat or drink while playing
The news is in. Eighty percent of gamers eat or drink while playing games, according to market researcher Newzoo. I could have done this...
Brands pursue millennials by engaging with esports and gaming
Esports has become a billion-dollar industry, but if it is going to get much bigger, then brands have to buy into it in a...
Racism, sexism, and politics pose biggest risk for brand advertisers
Racism, sexism, and politics pose the highest risks to brands buying media today, according to a brand suitability survey by services firm Channel Factory....
Nielsen: How to properly measure the impact of esports for brands and advertisers
Analysts predict esports should be a very big business in the future, and it is already amassing huge audiences. Brands and advertisers want to...
Influential uses Watson AI to help brands find influencers
Influential has launched its Social Intelligence platform to find influencers for brands with the help of IBM Watson’s artificial intelligence. The idea is to...
Why authenticity is one of the most important parts of game marketing
SAN FRANCISCO — “Authenticity” in the gaming sphere is both a simple and profoundly complex topic, representing the connection between the ideas, people, and...
Kabam’s Chris Petrovic to discuss how to integrate brands and games
Chris Petrovic, senior vice president and head of corporate development and licensing at Kabam, chatted with GamesBeat recently about some of the major misconceptions about brand integration in the mobile space.
GamesBeat 2015 addresses how to play the branding game right
There’s been a mad rush into brands in the past year, thanks in no small part to the success of celebrity-branded Kim Kardashian: Hollywood,...