You can now drive Tesla’s Cybertruck in Fortnite, Rocket League
Epic Games is expanding its range of crossovers in a new partnership with Tesla. Starting this week, players can drive the electric car company’s...
These 27 brands are sponsoring the 2024 Esports World Cup
Earlier this week, the Inaugural 2024 Esports World Cup took the global stage. The mega event taking place in Saudi Arabia features tournaments for...
Gillette is making a Razer branded razor
It may have started out as an April Fools joke, but Gillette and Razer are teaming up to make the Razer Razer a reality....
Super League acquires metaverse experience developer Melon
Super League has acquired development studio Melon to boost its capabilities as an one-stop solution for brands that want to build communities across gaming...
Razer, Roblox partner for peripherals bundled with in-game items
Peripheral manufacturer Razer and Roblox have signed a partnership for branded peripherals bundled with in-game items. The product line includes the BlackWidow V3 mechanical...
NFL Zone fan experience kicks off in Fortnite
The National Football League (NFL) is launching the NFL Zone, an interactive fan experience in Fortnite Creative in partnership with Visa. The metaverse experience...
IAB releases guide for brands to start marketing in the metaverse
The Interactive Advertising Bureau (IAB) has released its Metaverse for Brands Guide, designed to help marketers evaluate their options. The report includes key definitions,...