The Epic Mega Sale is back for a third year and bringing big discounts
The Epic Games Store is kicking off its yearly mega sale once again. The event is set to run for four weeks, starting on...
Randy Pitchford: Creating LGBTQ+ understanding through games
Representation in media matters and video games are the new frontier for the push for diversifying our entertainment. Gearbox Software reinforced that as its...
Randy Pitchford: The magic behind Gearbox’s merger with Embracer Group
Gearbox Entertainment CEO Randy Pitchford said that selling his company to Embracer Group for up to $1.3 billion in cash and stock will be...
Embracer Group acquires Borderlands maker Gearbox Entertainment for $1.3 billion
Borderlands maker Gearbox Entertainment said the Embracer Group is acquiring the triple-A game studio for up to $1.3 billion. The Frisco, Texas-based Gearbox will...
Gearbox Software’s Borderlands 3 crossplay is built on years of AWS infrastructure groundwork
After six months of exclusivity with Epic Store, Borderlands 3 hit Steam last week with crossplay support, welcoming a whole new cohort of Vault...
Borderlands 3 comes to Steam on March 13
Gearbox announced today during a presentation at PAX East in Boston that Borderlands 3 will be coming to Steam on March 13. The multiplayer...
Borderlands 3 sales near 8 million copies
Take-Two Interactive announced today that Borderlands 3 sales are nearing the 8 million copies mark. The new came during Take-Two’s latest earnings report. Borderlands...
Epic Games Store third-party games hit $251 million in player spending
Epic Games is celebrating the growth of its PC gaming store by sharing a number of informational tidbits about its performance. Most notably, the...
Netflix changed marketing for TV — can video games follow?
In the streaming and subscriptions economy, video game marketing needs to focus on building brands, not just selling products. When Stranger Things Season 3...
Take-Two raises guidance as microtransaction spending grows 32%
Take-Two Interactive reported strong results for the second quarter of its fiscal 2020. The publisher had net revenue of $857.8 million, which is up...