Activision Blizzard is reportedly planning hundreds of layoffs
The video game industry isn’t done with its bad news, it seems. Bloomberg reported that Activision Blizzard plans to lay off hundreds of people...
Call of Duty remains Activision’s top money faucet
Activision Blizzard is cashing in on the renewed popularity of its major first-person shooter game, Call of Duty. The military shooter surpassed $1 billion...
Why Lionsgate is bullish on the future of esports
The Overwatch League (OWL) had a great debut a couple of weeks ago, with more than 10 million viewers tuning in during the first...
Esports advertisers need to be fans first, marketers second
Just because New England Patriots star quarterback Tom Brady is good at football doesn’t mean he’s good at Madden. And just because you’re good...
Activision Publishing CEO Eric Hirshberg is leaving in March
Eric Hirshberg, the CEO of Call of Duty and Destiny publisher Activision Publishing, will leave his job after eight years in March. Hirshberg just...
Activision Blizzard: More Overwatch League teams are coming this year
Video game giant Activision Blizzard CEO Bobby Kotick said that its Blizzard Entertainment division would announce more teams soon and formally launch its Overwatch...
Activision Blizzard adds a few hundred million users as it closes $5.9B King acquisition
Call of Duty and Candy Crush Saga are now married. Activision Blizzard today completed its $5.9 billion acquisition of King Digital Network, the maker of...
Despite strong Call of Duty growth, Activision Blizzard fails to beat expectations in holiday quarter
Activision Blizzard (ATVI) reported earnings that were below the expectations of Wall Street analysts during its traditionally strong holiday quarter. And its stock price has fallen...
Activision Blizzard names ‘Pulp Fiction’ producer Stacey Sher to co-lead film studio
Activision Blizzard is intent on elbowing its way into the movie business. Today, the company is announcing that it has hired Stacey Sher, a...
Activision Blizzard’s strategy for world conquest
Activision Blizzard has become the No. 2 publicly traded game company in the world, second only to China’s Tencent. It has done so by...