How data impacts every team in game development (VB Live)
Presented by Snowflake From player experience to ads, user acquisition, monetization, and more, data is helping game development studios thrive in a market that’s...
Valve had to stop pretending it doesn’t own Steam’s data
Facebook chief executive officer Mark Zuckerberg testified before the United States House of Representatives today and before the Senate yesterday about securing the personal data...
App Annie launches internal research team, hires top IDC analyst
Even before scoring former IDC mobile lead Danielle Levitas, the mobile analytics company was on a senior exec hiring spree.
Big Data and mobile analytics: Ready to rule 2015
2014 was a big year for big data, a term that gradually gained momentum to become one of the most talked-about subjects in the...
New App Annie product offers detailed demographics of over a billion app users
For the first time, mobile publishers can quickly assess the demographic profile of their users, compare it to those of their competitors’ apps, and easily make accurate...
Big games = big data: ‘Games are a service now’
The new model is to release a game and stay involved throughout its lifespan, changing and adapting it in response to what players do.
Mobile-and-social app analytics firm Swrve raises $6.25M (exclusive)
Swrve enables game publishers to test different outcomes and see which path leads to the best monetization.