Liftoff’s surprise: Banner ads are 120% more effective than video ads
Mobile banner ads don’t get much respect, but they are surprisingly effective when it comes to mobile advertising. By contrast, video ads aren’t as...
300M downloads and $600M in revenue say Google is the ‘loser’s choice’ in mobile games monetization
Smart game developers are choosing startup ad companies like Vungle and AdColony when monetizing their mobile games. They are most certainly not picking Google.
3 things the mobile industry can learn about advertising from gaming
Mobile gaming apps have been quietly reinventing mobile advertising and out-monetizing even the large, well-established publishers. Here are a few things the mobile games companies have worked out along the way.