attribution Archives

Kochava has acquired Machine Advertising.

Kochava acquires Machine Advertising to improve post-IDFA app marketing

Posted byby Dean Takahashi
February 14, 2023
7 min

Kochava, a real-time data solutions company for omni-channel attribution and measurement, has acquired Machine Advertising. London-based Machine Advertising has developed app marketing technology that...

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7 min

AppsFlyer raises $210 million to measure mobile marketing’s impact

Posted byby Dean Takahashi
January 21, 2020
3 min

AppsFlyer has raised $210 million in funding to accurately measure mobile ad spending and become a “democratizer” of mobile marketing. Mobile ad spending was...

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3 min

The future of mobile user acquisition and attribution

Posted byby Dean Takahashi
May 14, 2017
2 min

Adjust chief technology officer Paul Muller had a warning for attendees at our recent GamesBeat Summit 2017 event when it comes the future of user...

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2 min

Mobile user acquisition: Ad networks teaming up in ‘Collective’ to share data on mobile gamers

Posted byby GamesBeat
September 23, 2015
3 min

Mobile ad attribution company Kochava is teaming up with agencies, networks, and advertisers to pool data on mobile gamers, share ways to target them, and...

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3 min

Tune confirms acquisition of mobile marketing automation vendor Artisan Mobile, says still open to all

Posted byby GamesBeat
July 23, 2015
2 min

Consolidation is a natural evolution of the space, and it should end up helping developers.

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2 min

Facebook’s planned customer-data change called ‘land grab’ by publishers

Posted byby Dean Takahashi
July 9, 2015
8 min

But game publisher fears a power grab by the social network.

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8 min

Was that Kate Upton Super Bowl ad worth it? AppsFlyer could tell you

Posted byby GamesBeat
April 23, 2015
3 min

The days when app companies advertise on air, “without knowing if it works or not, just because the agency [says to] -- those days are over,” CEO Oren Kaniel said.

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3 min

Apsalar pulls free mobile attribution analytics, shifts to all-paid model

Posted byby GamesBeat
December 16, 2014
2 min

In the mostly free mobile analytics market, niche contender Apsalar is pulling its free mobile attribution product and shifting to an all-paid model. “Effective...

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2 min

Berlin’s Adjust app analytics firm raises $7.6M as it expands overseas

Posted byby Dean Takahashi
September 8, 2014
2 min

Adjust is expanding overseas and wants to bring transparency to mobile marketing.

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2 min

Upsight teams up with Adjust to deliver deeper mobile analytics

Posted byby Dean Takahashi
September 3, 2014
2 min

Adjust's analytics deliver better mobile attribution, which helps developers make more money.

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2 min