How Pixonic spends big on marketing without blowing the budget
At Pixonic, we went from thousand-dollar ads to million-dollar monthly marketing budgets. This article will lay out some of the concepts and solutions we...
Firewatch is a digital release — but it’s got one of the coolest physical bonuses of any game yet
One of the best games of the year so far comes out tomorrow, and you cannot buy it in a store or get it...
LTV, not just CPI: Why mobile marketers need to move beyond cost per install
LTV > CPI. But what does that mean? And ... why?
China’s mobile games market doubling this year to $3B, will surpass U.S. in 2015 (report)
You can't monetize in China, right? Wrong, apparently.
How all app publishers can benefit from the mobile gaming industry’s best practices
Free-to-play has revolutionized the monetization model in gaming by charging players based on their willingness to pay, instead of displaying one set price for all. Indeed, through a dynamic pricing scheme for in-app purchase items, free-to-play has enabled game publishers to monetize the whole of the price/demand curve.