How Second Life improved its marketing ROI by 300%
Linden Lab was able to triple its return on investment (ROI) for marketing for the virtual world Second Life by targeting users with personalized pitches...
Arm Treasure Data: The most popular games aren’t necessarily using lots of microtransactions
More than 60% of Americans play video games, making gaming a cultural staple in American entertainment, while movie theater attendance has hit an all-time...
AR is big — 5G will make it huge
From its humble beginnings at the arcade to its growth via consumer electronics in the 1980s and 1990s, gaming has gone through multiple phases...