Minecraft Earth shuts down, but AR gaming should bounce back
Microsoft recently announced that Minecraft Earth will shut down in June. It stated that it wants to “reallocate” limited resources due to the pandemic...
Apple’s response to Epic threatens the future of VR, AR, TV, and films
Epic’s lawsuit against Apple was already monumental when it solely focused on the iOS App Store, a walled garden that has grown to an...
Immersal maps Helsinki in city-scale AR using crowdsourcing mobile app
Last year, U.K.-based Scape showed off a city-scale AR mapping solution that promised to let mobile devices tap into 3D maps and persistent, cloud-stored digital...
AR is big — 5G will make it huge
From its humble beginnings at the arcade to its growth via consumer electronics in the 1980s and 1990s, gaming has gone through multiple phases...
Apple reveals ARKit 3 with RealityKit and Reality Composer
Apple has used the last two WWDCs as opportunities to show off its latest and greatest augmented reality innovations, the ARKit and ARKit 2.0 software...
Apple is prioritizing AR — and that’s a good thing
Until recently, it was easy to dismiss augmented reality as at best a luxury add-on to cellphones, at worst a gimmicky marketing stunt. From...
Are the AR/VR platform wars already won?
The AR/VR industry seems to have made its mind up on platforms, based on responses to Digi-Capital and AWE’s Global AR/VR Industry Survey (full details in...
Open AR Cloud Organization launching effort to connect all augmented apps and services
As augmented reality apps and hardware continue to evolve, they still largely deliver solitary experiences that exist in isolation. Now a new industry group...
Survey: AR/VR startups are leaving international money on the table
The bulk of AR/VR startups aren’t selling outside their own backyards, at a time when growing revenue and extending financial runways have become critical...
AR demos keep showing cool tech that just isn’t practical
New augmented reality announcements and demos now surface every day, but almost every piece of AR news suffers from the same issue: No matter...