This guppy is more than an AR Tamagotchi — it eats your feelings, too
My cat isn’t interested in much beyond naps and Fancy Feast chicken pâté — but that’s not the case with your little animal pal...
GameviewAR turns Counter-Strike shootouts into AR esports replays
There’s probably no better way to show off Google’s ARCore augmented reality tech than a tabletop version of Counter-Strike: Global Offensive. So that’s what Grab...
AR and VR are different — y’all need to understand why this matters
One of the most anticipated launches of 2018 is the augmented reality glasses from Magic Leap, which are reportedly set to ship soon. Although...
Google launches ARCore out of preview, will expand Lens to Android and iOS devices
Ahead of Mobile World Congress 2018 in Barcelona, Google today launched ARCore 1.0, letting developers create AR experiences on Android. Releasing ARCore out of...
16 predictions for the Chinese and Southeast Asian games industry in 2018
In celebration of 16 years of delivering market intelligence on the Chinese and Greater Southeast Asian digital games industry, we’ve put together 16 predictions...
Augmented reality is no longer a novelty
Analysts project mobile augmented reality to become the primary driver of the global AR and VR market. In 2017 Digi-Capital projected the AR market got...
‘AR as a feature’ is the best use of AR tech right now, and Amazon gets it
ARKit’s release in 2017 unleashed a new category of mobile apps and created a greenfield for mobile app developers. The more than 1,000 AR...
Google launches ARCore Developer Preview 2, will kill Tango on March 1
Google today launched ARCore Developer Preview 2, which you can download now from developers.google.com/ar and use to create AR experiences on Android. At the...
3 keys to improving user retention in virtual reality
Virtual reality’s failure to live up to its hype is well documented. Poor user retention plays a significant role in this matter, as it does...
ARKit and ARCore are leaving VR in the rearview mirror
AR/VR has become a two speed market, with mobile AR set to have over twice the number of users at launch in 2017 than...