Singular and Apsalar merge to create unified marketing analytics platform
Mobile marketing analytics firm Singular is merging with mobile app attribution and audience management firm Apsalar today so the two companies can offer a...
Adaptiv.io and Apsalar partner to gather intelligence for mobile marketers
The deal is similar to other partnerships and mergers in mobile marketing tech.
Apsalar pulls free mobile attribution analytics, shifts to all-paid model
In the mostly free mobile analytics market, niche contender Apsalar is pulling its free mobile attribution product and shifting to an all-paid model. “Effective...
GamesBeat panel spotlight: How to monetize with alternatives to big spending on user acquisition
User acquisition costs are rising. What alternatives work for game companies?
Battle of the mobile sexes: Women install 40% more apps, spend 87% more than men
Women install 40 percent more apps than men, buy 17 percent more paid apps, and pay an astonishing 87 percent more for those apps. In other words, if you want to make money selling apps, you better appeal to women.
Playnomics launches PlayRM customer relationship management platform for games
Playnomics launches a customer relationship management platform for games that markedly improves player retention.
Activision taps Swrve for mobile game analytics and A/B testing
Activision Blizzard and Swrve are proving that mobile games are as important as those for consoles.
Apsalar lets developers target (and retarget) audiences for mobile apps
Apsalar is introducing its "behavioral advertising solution," called ApEngage. It helps app makers target audiences and make money from them.
Apsalar’s analytics tools delve deeper into mobile app engagement and monetization
Analytics is becoming the big science behind mobile games. And the folks at Apsalar are aiming at becoming the biggest propeller heads in the...