AppsFlyer ranks mobile ad networks by retention and downloads
Game and app developers need to know where to spend their precious user acquisition dollars. So they should be happy to hear that mobile...
The data that pays: What really fuels game monetization (VB Live)
Find out how free-to-play games like Angry Birds 2, Star Wars: Galaxy of Heroes and Song of Pan use these essential data metrics to...
AppsFlyer expands analytics biz into $1.4B Latin American mobile gaming market
Latin America is one of the growing sectors of the gaming industry, and it will hit $4.1 billion this year (as market research firm...
Attracting players who pay out: How data can double ad revenue and get your game ranked (VB Live)
Data is the key to attaining and retaining loyal players who pay: Join VB’s own Dean Takahashi, Thumbspire’s VP of Product Stefano Melucci, Appsflyer’s Shani Rosenfelder...
Facebook named undisputed leader in mobile advertising for app developers
Amid the endless array of companies offering to help developers get their apps discovered, Facebook has emerged as by far the most effective choice....
How big-budget ad campaigns have changed mobile gaming
Nestled in among commercials for big brands such as Budweiser, Doritos, and Coca-Cola in Super Bowl XLIX were spots for not one, not two,...
Mobile measurement companies greet Facebook’s retreat with relief
SAN FRANCISCO — Facebook made a big policy reversal August 4 on mobile ad user data sharing after it ran into major opposition from its...
Facebook kills proposed user data policy after game and app publishers panicked
Facebook has reversed itself today on a major change it had planned to make on how it handles mobile user data, after running considerable...
Video ads keep mobile gamers playing longer, AppsFlyer finds
The research firm says that video ads for games recruit more gamers that are still playing a month later.
Was that Kate Upton Super Bowl ad worth it? AppsFlyer could tell you
The days when app companies advertise on air, “without knowing if it works or not, just because the agency [says to] -- those days are over,” CEO Oren Kaniel said.