How Adjust is organizing a coalition against mobile ad fraud
Multiple reports say that mobile ad fraud rates could be costing advertisers and publishers billions of dollars a year. That’s a big tax on...
Mobile marketing analytics firm AppsFlyer surpasses $100 million in annual recurring revenue
Mobile attribution and marketing analytics firm AppsFlyer said it surpassed $100 million in annual recurring revenue in the third quarter of 2018, with growth...
AppsFlyer: Facebook remains top media source for mobile app marketers
AppsFlyer, a mobile attribution and marketing analytics firm, said that Facebook still leads the market in app marketing performance, according to AppsFlyer’s latest Performance...
Marketing-driven revenue from mobile apps has grown 80% since 2016
Marketing-driven revenue from mobile apps has grown 80 percent since 2016, according to a new report from mobile attribution and marketing analytics firm AppsFlyer...
Appsflyer: Mobile app fraud hit $800 million in Q1, up 30%
Mobile tracking and marketing firm AppsFlyer said in a new study that mobile app marketers were exposed to $700 million to $800 million in ad fraud...
AppsFlyer launches Protect360 to deal with billion-dollar ad fraud problem
Mobile tracking and marketing firm AppsFlyer announced today its Protect360 platform to help mobile advertisers deal with the cost of mobile ad fraud. AppsFlyer...
AppsFlyer helps mobile advertisers beat back ad fraud via machine learning
AppsFlyer is helping mobile game and app developers deal with the severe problem of fraudulent advertising responses via third-party ad networks. In doing so,...
AppsFlyer says retaining users is still a challenge for app marketers
Retaining app users over time continues to be a major challenge for app marketers, according to a new report from mobile app measurement and...
3 ways to overcome the blind spot in mobile fraud protection
Presented by AppsFlyer. Fraud is an ongoing issue in the mobile app marketing space, much to the industry’s chagrin. The Interactive Advertising Bureau (IAB) estimates...
AppsFlyer drops knowledge to prepare mobile developers for the holiday download rush
The Friday after American Thanksgiving is one of the biggest days of the year for video game sales, but on mobile, Christmas Day is far...