AppsFlyer raises funding from Salesforce Ventures at $2 billion valuation
Mobile measurement and marketing company AppsFlyer said it has raised a new round of funding from Salesforce Ventures at a $2 billion valuation. AppsFlyer...
AppsFlyer: 37% of marketers are clueless on Apple’s IDFA change
Apple’s change in the use of the Identifier for Advertisers, known as IDFA, has left mobile marketers in a state of confusion and concern...
AppsFlyer: Facebook, Google, and Unity Ads dominate mobile advertising
Mobile measurement firm AppsFlyer said Facebook held the No. 1 spot in mobile advertising, followed by Google and Unity Ads in the first half...
AppsFlyer: Mobile app and game fraud has dropped 30% to $1.6 billion since 2019
AppsFlyer said mobile app and game fraud was $1.6 billion in the first six months of 2020, down 30% from a year ago, based...
AppsFlyer measures in-app advertising for Facebook gaming campaigns
AppsFlyer announced it can measure the results of in-app advertising on Facebook gaming campaigns, tracing the growth of revenue associated with a group of...
AppsFlyer raises $210 million to measure mobile marketing’s impact
AppsFlyer has raised $210 million in funding to accurately measure mobile ad spending and become a “democratizer” of mobile marketing. Mobile ad spending was...
AppsFlyer: Google overtakes Facebook in app marketing installs
For the very first time, Google has surpassed Facebook in the total number of attributed installs for mobile apps after the search giant increased...
Liftoff: Android is making gains on iOS in gaming
Games played on Apple devices saw a steep decline in engagement compared to Android during the year ended May 31, according to a report...
AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020
The app advertising market is expected to grow 136 percent from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new...
Apple App Store Search after 2 years: Evolutionary or revolutionary?
When someone needs to find an app, how do they look for it? The most likely answer is that they will search for it. According...