How the war in Ukraine impacted mobile app and game advertising
The war in Ukraine has had a major impact on the mobile app and gaming industry since the conflict began in February. As lives...
Appodeal: U.S. mobile ad costs are high, but Asia is catching up
The costs of advertising to get mobile users to install apps is high in the U.S., but Asian countries are catching up, according to...
Appodeal’s Stack open-sources its BidMachine ad exchange for mobile app publishers
Appodeal‘s Stack is making its programmatic ad exchange, BidMachine, available as an open source resource for mobile app publishers. Powered by in-app header bidding,...
Epic Games acquires digital humans tool maker 3Lateral, cuts ad deal with Appodeal
Fortnite maker Epic Games has acquired 3Lateral, a startup that makes tools that makes crafting digital humans easier. This tool finds use in video...
Appodeal: Rewarded video monetization soars in U.S. mobile apps
Video ads that reward app users or gamers for viewing increased significantly as a form of monetization for mobile apps in the U.S., according...
GamesBeat 2018: Follow the money into the future of monetization
Our latest speakers for GamesBeat Summit 2018 are on top of the latest innovations in monetization — the potential of the changes coming down...
You can now bump up your bids for mobile app ads in real time
The competition among mobile advertisers is heating up, and adtech companies are creating new kinds of ads to take advantage of it. One of...
Appodeal predicts a bright future for video ads and interstitials in 2018
Appodeal found in a report that rich interstitial ads (which display an ad for a few seconds before disappearing) and rewarded video ads are...
Meta game ads are the most effective in getting new mobile app installs
The best way to reach mobile app and game consumers is by running ads in the form of “meta games,” according to a new...