Applift rebrands to focus on everything from user acquisition to retargeting
Applift is rebranding its mobile ad tech services to focus on the journey of getting users to try out an app or a game...
Why Berlin’s ad tech startup Applift grew to 200 employees in 3.5 years
You may have heard of the Berlin Airlift. But how about the Berlin Applift? It’s not easy to get a return on your investment...
How an Israeli hurdler and mother of two turned ClicksMob into a $10M business
Chen Levanon used to be a hurdler in college. So the Israeli woman is a natural for running a fast-moving business like ClicksMob. ClicksMob...
AppLift unveils DataLift to automate user acquisition
The Berlin company also names two new executives.
Mobile advertisers: CPI campaigns represent a tradeoff between risk and volume
Finding the most viable, cost-efficient way to acquire loyal users is the holy grail for mobile publishers and advertisers.
Mobile user acquisition is still a hard slog. Listen to what the experts say about it.
A trio of user acquisition pros answer a bunch of questions about getting quality mobile users.
Mobile games revenue will double by 2017 as growth spreads worldwide (exclusive)
Asia Pacific stands out as the biggest revenue generator for mobile games by far.
HitFox Group grows six-fold in 2013 and starts three new mobile ad and big data startups
Three other new startups for the company remain in stealth mode.
AppLift raises another $7M for mobile-game marketing
The new funding and new hires show the company plans to accelerate its growth worldwide, including in Asia.
AppLift raises $13M for mobile-game marketing and monetization
The marketing startup helps mobile-game-and-app companies focus on the customers who are spending money.