The DeanBeat: How the ad ecosystem will cope with Apple’s IDFA changes
Game companies, app developers, and mobile marketers are resigned to losing the Identifier for Advertisers (also known as IDFA), which has enabled advertisers to...
Snap uses iPhone 12 Pro’s lidar sensor for AR imagery
Snap has launched a new version of its augmented reality studio that allows users to create cool AR effects on Apple’s newest iPhone 12...
AppsFlyer: Facebook, Google, and Unity Ads dominate mobile advertising
Mobile measurement firm AppsFlyer said Facebook held the No. 1 spot in mobile advertising, followed by Google and Unity Ads in the first half...
The app industry’s reckoning with privacy, control, and consumer empowerment
For the first 12 years of its existence, the app industry, like many nascent markets, pursued growth by focusing primarily on investor-pleasing metrics such...
The ripple effect of the Epic Games v. Apple battle royale
It was only five years ago that Epic Games’ Josh Adam and Bill Bramer were onstage at Apple’s WWDC demoing Fortnite and talking about...
Epic loses court bid to force Apple to reinstate Fortnite in the App Store
A federal judge denied Epic Games’ request to force Apple to reinstate Fortnite on the App Store pending the results of an antitrust lawsuit. U.S....
ProBeat: Google should have picked Microsoft’s app store principles over Apple’s
Microsoft this week outlined a list of 10 principles for the Microsoft Store on Windows in a not-so subtle jab at Apple and Google....
The DeanBeat: What’s at stake in Apple’s potentially apocalyptic IDFA changes
The Identifier for Advertisers, also known as IDFA, seems like an unlikely candidate for causing an apocalypse in mobile games, advertising, and the iPhone...
Apple, Epic, and federal judge spar over restraining order in antitrust case
A federal judge in Oakland heard arguments today over a temporary restraining order in an antitrust case between Apple and Epic Games. In doing...
Google’s Epic response: Android 12 will make it easier to install app stores
Google today announced it will make it easier to install and use third-party app stores with the release of Android 12 next year. (Google...