MetricWorks launches Polaris incremental measurement to rescue mobile ads
When iOS 14 arrives soon, it will drop mobile game and app advertisers into the darkness. The loss of the data associated with the...
Post-IDFA Alliance will address concerns of mobile app and game marketers
Apple’s decision to emphasize user privacy over targeted advertising has the advertising and mobile game industries worried. So much so that the adtech companies...
Epic Games files antitrust suit against Apple in European Union
Epic Games widened its legal battle with Apple by filing an antitrust complaint against it in the European Union. Fortnite maker Epic said it...
The DeanBeat: Measuring the froth of the game industry
Merger mania has come to games, and a big window is open for public offerings in the stock market. That translates to a historic...
The DeanBeat: Our 360-degree view of the metaverse ecosystem
I’m very proud that we were able to create an original event around the metaverse this week and that it received good attention in...
Apple spells out how soon its IDFA privacy changes will take effect
Apple said today that the privacy changes to its Identifier for Advertisers (IDFA) in iOS 14 are coming shortly with its next beta software...
Tim Sweeney: The open metaverse requires companies to have enlightened self-interest
Twenty years ago, at the dawn of the Xbox era, Epic Games CEO Tim Sweeney convinced Bill Gates to spend a billion dollars on...
Liftoff: Android may gain in ads as IDFA changes hurt iOS games and apps
In 2021, Android could enjoy a strong surge thanks to Apple’s decision to focus on user privacy over targeted advertising for mobile games and...
Google spells out consequences of Apple’s privacy push and IDFA changes
Apple has prioritized user privacy over targeted advertising, and Google is spelling out today what that means for itself as well as game and...
FTC: Tapjoy’s deception settlement has implications for Apple and Google
The Federal Trade Commission today announced it has settled allegations that Tapjoy misled its customers and game developers over rewards promised for completing its...