Mobile marketing automation: How big brands are engaging customers on mobile
The technology is so new that only about one percent of the apps on the major app stores are using MMA -- but it's the most successful one percent.
Mobile marketing automation: 1.5% penetration now, could triple in 2015
Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.
Mobile marketing automation leader Appboy scores $15M to increase app & game engagement
The first investor in traditional web-based marketing automation trailblazer Marketo has led an over-subscribed $15 million second round of investment into mobile marketing automation solution...
$100K revenue via 1 in-app message? Mobile app marketing automation is taking off
How does your mobile app pull in $100,000 with a single in-app message? Well, it helps to have a massive audience. But it also depends on being able to segment and target that audience in real time.