3 things that will help your app pay off from the start (VB Live)
What does it take to get your app noticed? And then how do you make that awareness pay off? Join our upcoming VB Live...
Strengthening your app monetization super powers (VB Live)
Every app developer starts out wanting to build an awesome app. But monetizing that awesomeness is often thought about much later, with very mixed...
The data that pays: What really fuels game monetization (VB Live)
Find out how free-to-play games like Angry Birds 2, Star Wars: Galaxy of Heroes and Song of Pan use these essential data metrics to...
Attracting players who pay out: How data can double ad revenue and get your game ranked (VB Live)
Data is the key to attaining and retaining loyal players who pay: Join VB’s own Dean Takahashi, Thumbspire’s VP of Product Stefano Melucci, Appsflyer’s Shani Rosenfelder...
Local supply, global demand: Monetizing apps in emerging markets
This sponsored post is produced by Smaato Global connectivity has reached the point where a kid can develop a mobile game in his garage...
Why Twitter launched Fabric, in 5 devastating charts
Yesterday Twitter unveiled Fabric, a semi-integrated suite of tools for mobile app developers. The company somewhat grandiosely refers to it as a “modular mobile...
7,000 app developers in 127 countries say e-commerce is now the best mobile monetization strategy
It’s not pay-for-download. Not advertising. Not freemium. And not in-app purchases. Instead, for the rank-and-file of the hundreds of thousands and perhaps millions of...
How all app publishers can benefit from the mobile gaming industry’s best practices
Free-to-play has revolutionized the monetization model in gaming by charging players based on their willingness to pay, instead of displaying one set price for all. Indeed, through a dynamic pricing scheme for in-app purchase items, free-to-play has enabled game publishers to monetize the whole of the price/demand curve.